Which type of language should be avoided in job descriptions?

• A. Technical terms
• B. Gender-coded terms
• C. Action verbs
• D. Neutral language

Answer: (B)

Language that signals gender bias should be avoided in job descriptions. These gender-coded terms carry stereotypes about what men or women are like and can unintentionally steer applicants away. When descriptions use words that align with traditional masculine traits (such as competitiveness or assertiveness) or feminine traits (like nurture or empathy) not tied to the job, they can narrow the candidate pool. Using neutral, inclusive language that focuses on skills, responsibilities, and outcomes helps ensure the description appeals to a wider range of applicants. Technical terms and action verbs are fine when they accurately describe the role, and neutral language is ideal for broad reach. To improve inclusivity, review job descriptions for gendered wording, replace it with neutral terms, and consider gender-neutral pronouns where appropriate.