Which Salesforce object tracks a potential deal?

• A. Lead
• B. Campaign
• C. Opportunity
• D. Account

Answer: (C)

In Salesforce, potential deals are tracked with the Opportunity object. An Opportunity represents a sale that a team is pursuing, capturing essential details like the potential amount (Amount), expected close date (Close Date), and the current stage in the sales process (Stage). This lets you forecast revenue and see how close you are to closing a deal as it moves through stages such as Qualification, Proposal, Negotiation, and Closed Won/Lost. Opportunities are typically linked to an Account, so you can view both the company and its active deals in one place.

Leads are for prospective contacts who haven’t been qualified yet and may later convert into Accounts, Contacts, and Opportunities. Campaigns track marketing efforts, not individual deals. Accounts represent the customer or organization, which can own multiple opportunities but is not the deal itself.