Which of the following is NOT a core value?

• A. Be Transparent
• B. Be Incredible
• C. Stand Together
• D. Lead With Customer

Answer: (A)

The main idea being tested is recognizing which statement is not listed as a core guiding principle, versus those that are.

Core values are the enduring beliefs that steer how people behave and make decisions. In this set, Stand Together conveys teamwork and collaboration, Lead With Customer emphasizes putting the customer at the center of actions and decisions, and Be Incredible expresses a standard of excellence and high performance. Be Transparent, while valuable as a behavior and a virtue to practice, is typically viewed as a behavior that supports how you live the values rather than a standalone guiding principle in this list. So it isn’t treated as one of the core values, which is why it’s the correct choice for not being a core value.