Which object type is used to track a potential revenue opportunity in Salesforce?

• A. Accounts
• B. Contacts
• C. Opportunities
• D. Leads

Answer: (C)

Tracking a potential revenue opportunity in Salesforce is done with the Opportunities record. This type captures the deal your team is pursuing, including the estimated amount, expected close date, current stage, and probability of closing, all linked to the associated account and relevant contacts. It’s the main place to manage and forecast revenue, because it represents a specific sale in progress, with details that drive sales planning and reporting. Accounts provide the company context for who you’re selling to, but they don’t track the deal itself. Contacts are the people involved within those accounts, offering relationship context but not the opportunity. Leads are prospective contacts at an early stage; once qualified, they can be converted into accounts, contacts, and opportunities, but they aren’t the ongoing tracker of a potential revenue in the pipeline.