Which are the four main Salesforce object types discussed in class?

• A. Accounts, Contacts, Opportunities, Leads
• B. Accounts, Contacts, Campaigns, Leads
• C. Accounts, Opportunities, Campaigns, Leads
• D. Contacts, Opportunities, Leads, Campaigns

Answer: (A)

In Salesforce, the basic data model centers on four core standard objects: Accounts, Contacts, Opportunities, and Leads. Accounts represent the companies or organizations you do business with, while Contacts are the individual people at those accounts. Opportunities track potential revenue and the sales process for specific deals, and Leads are the initial prospects who haven’t yet been qualified as customers. A common path is to convert a Lead once it’s qualified, which creates an Account and a Contact (and often an Opportunity) to represent the new customer and the potential deal. Campaigns exist for marketing purposes and can be linked to Leads and Contacts, but they are not one of the four core objects. So the four main types are Accounts, Contacts, Opportunities, and Leads.