What’s the benefit of our benefits to our clients?

• A. SMB get access to fewer benefits
• B. SMB get access to richer benefits and larger selection
• C. SMB get access to richer benefits but smaller selection
• D. Large enterprises get restricted options

Answer: (B)

The benefit we offer to clients hinges on scale: SMBs gain access to richer benefits and a larger selection because we pool purchasing power across many companies. That collective buying power lets us negotiate better plans, more coverage options, and a wider array of benefits (like health, dental, vision, retirement, and voluntary programs) than a small business could typically secure on its own. This helps SMBs attract and retain talent while often simplifying administration and staying compliant.

Choices that suggest SMBs receive fewer benefits, or richer benefits but fewer options, don’t fit this value because the real advantage is broader, not narrower, options for SMBs. And the option about large enterprises getting restricted options doesn’t reflect the focus on SMBs benefiting from expanded choice.