Stage 2 emphasizes which of the following?

• A. It emphasizes offering a platform demo, funding assessment, and continued engagement
• B. It focuses solely on closing deals
• C. It emphasizes data migration
• D. It focuses on contract negotiation

Answer: (A)

Stage 2 focuses on moving the opportunity forward by showing how the platform fits the buyer’s needs, confirming budget readiness, and keeping the conversation active with stakeholders. The platform demo is essential because it translates benefits into concrete use, helping the buyer visualize value. A funding assessment signals that budget and funding are in place or being secured, reducing roadblocks later in the process. Continued engagement maintains momentum, addresses questions, and strengthens trust so the deal can progress toward a formal agreement. Data migration belongs to implementation, and contract negotiation or closing are final steps, so they don’t capture Stage 2’s emphasis.