In Sales Navigator, Leads are what compared to Accounts?

• A. Leads are people; Accounts are companies
• B. Leads are campaigns; Accounts are opportunities
• C. Leads are accounts; Accounts are people
• D. Leads are tasks; Accounts are milestones

Answer: (A)

In Sales Navigator, the idea being tested is how the platform distinguishes individual prospects from the organizations they belong to. Leads represent individual people you might reach out to, while Accounts represent the companies those people work for. This setup lets you manage outreach at the person level (leads) while tracking company-level context (accounts) like the organization’s size, industry, and buying teams. So the statement that leads are people and accounts are companies best captures how the system structures data. The other options don’t fit this structure—leads aren’t campaigns or tasks, and accounts aren’t people.